There’s no ‘one size fits all’ answer to this question, as the amount you should allocate will depend on various factors, such as the size of your business, your long-term goals, and the industries you operate in. However, as a general rule, companies should be spending between 2-5% of their total revenue to promote their brand.

Between us, we have expertise in all aspects of digital marketing, from designing websites and crafting SEO strategies to producing videos and drafting paid ads. But when it comes to business-to-business, financial tech, cryptocurrency, and high-growth startup brands — this is where our web design and digital marketing company most excels. We believe our team’s first-hand experience in these industries gives us a competitive edge that helps us better serve our clients.

Brand Positioning and Emotional Appeal: For a example Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure. By adopting an integrated marketing communications approach, Coca-Cola ensures consistent messaging across multiple touchpoints, increasing brand visibility and recall.

Let’s understand an important point in the world of modern marketing, the method to create a serious buzz around a brand is more accessible and possible than ever, the mathematics behind it is a formula that combines influencers, brand awareness and retargeting in social networks.